Monday, August 8, 2022

10 reasons why you should exhibit at trade shows

Have you already asked yourself why you are interested in exhibition stand systems, exhibition stand construction companies, folding displays, exhibition stands, and co. should interest? In other words, why should you buy a trade fair stand and exhibit at trade fairs in Switzerland or even worldwide? If you have not yet found satisfactory answers to these questions, then you should read our top 10 reasons for attending a trade fair.

exhibition stand

1. Introduce new products and services

Trade fairs are among the best places to present new products and service offerings. Demonstrating an innovative product live is probably the most vivid way to introduce it to the audience. In addition, you can react directly to the questions of the trade fair visitors and take the necessary time to make all the advantages of your offers understandable. You might be interested in Exhibition Stand Dubai.

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2. Expand the customer base

You hear the term lead generation over and over again. The aim here is to collect the contact details of interested consumers. Of course, this works wonderfully at a trade fair. The ultimate goal of lead generation at trade fairs is that interested trade fair visitors eventually become new customers. So take this unique opportunity and ask visitors to the stand for their contact details. Know more about Exhibition Stand Design.

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3. Direct sales at the fair

Products and services are not only presented at trade fairs, they are usually also sold directly on site. Many trade fair visitors also come to the fair to make good deals. By posting your articles to your booth if you present your products in a tempting way and offer a trade fair discount, there is a good chance that you will achieve good sales figures during the exhibition. Learn more about Exhibition Stand Design Dubai.

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4. Watch the market

Trade fairs are often also industry meetings. Here you can find out who your competitors are, what exactly they offer, and how they compare. This allows you to better understand your market, position yourself and keep an eye on market developments. Under certain circumstances, you can even learn something from the other exhibitors and use it to improve yourself.

exhibition pop up stand

5. Make contacts in your industry

However, companies in similar lines of business do not necessarily only have to compete with each other, they can also give each other tips or conquer the market together. The offers on the market often complement each other. So take the opportunity to make contacts at the fair that may prove valuable in the future.

pop up exhibition stand

6. Highlight industry presence

You simply have to be there at some trade fairs if you want to be noticed in the industry. Therefore, take a good look at the annual trade fair calendar so that you don't miss any of the important industry meeting points.

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7. Strengthen customer trust

Every trade fair presence strengthens the trust of your customers. The trade fair visitors can get to know their suppliers personally and give the products on offer a face. This is the first step toward brand loyalty and in many cases makes it easier for consumers to make a purchase decision.

exhibition stand display

8. Get direct feedback

The direct presentation of goods is not only pleasant and clear for the customer, but also gives the exhibitors direct feedback that can help to improve themselves and their offers. If you would like to collect the different impressions of the many trade fair visitors better, you can also carry out a small survey.

display stand for exhibition

9. Participate in workshops and seminars

Many trade fairs have workshops and seminars that exhibitors can attend. The topics of these events are of course always related to the industry and can therefore provide good business input. As an exhibitor, you should not miss such interesting opportunities.

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10. Enjoy the trade fair atmosphere

Last but not least, trade fairs are simply fun. These are very special days with a very special atmosphere that you should simply enjoy.

These ten reasons speak for themselves and that's exactly why you should vote for exhibition stand systems, trade fair construction companies, folding displays, trade fair stands, and co. interested and buy a trade fair stand and honor Switzerland and the world with your trade fair presence.

modular exhibition stand

Expo Exhibition Stands is a leading exhibition stand builder with over 35 years of experience and 12 offices in 7 European countries. If you want to exhibit in Germany, please visit here

We offer stand building solutions of all sizes across Europe, and hassle-free stand building, installation, shipping, and storage solutions.

10 reasons why you should exhibit at trade shows

Have you already asked yourself why you are interested in exhibition stand systems, exhibition stand construction companies, folding display...